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I want to understand the reports
ROAS, CPL and how to read a report without getting lost in the jargon.
3 guides · ~13 min total
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How to read a monthly marketing report
5 min read
What ROAS is and why it shouldn't be read on its own
4 min read
What CPL is and when it can fool you
4 min read
Put theory into practice
Generate the eFlo analysis and see where to start, concretely.
Generate the eFlo analysis