What a good lead is (and why they're not all equal)
A lead is a contact — someone who has left their details. But not all leads are worth the same. A good lead is someone who genuinely has the need, the budget and the intent to buy.
In short
- ✓Good lead = real need + budget + intent
- ✓Lead volume means nothing on its own
- ✓The source matters: some bring warmer leads
- ✓Measure the lead → customer conversion, not just the count
Volume vs quality
10 cheap leads of which none buy are worth less than 3 expensive leads that become customers.
A low CPL that brings poor leads is a trap, not a win.
Why quality varies
Targeting, message and landing page filter who ends up leaving their details.
A form that's too simple brings volume; one with 1–2 qualifying questions brings more serious leads.
📌 Concrete example
A removals firm gets 30 leads/month from a generic form, of which 2 become customers. After adding one question ("when do you want to move?"), it gets 18 leads, but 7 become customers.
Common mistakes
- ⚠️Tracking only the number of leads.
- ⚠️Not getting feedback from sales on their quality.
What to keep an eye on
- →The lead → customer rate by source
- →Feedback from the sales team
How eFlo helps you
eFlo optimises for quality leads, not just volume — adjusting targeting and message based on feedback about which leads become customers.
Want to see how your business is doing?
eFlo turns concepts into tasks, reports and recommendations for your account.
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