What is Performance Score and how does it help you?
Performance Score is a quick assessment, from 0 to 100, that shows how ready your business is for marketing and ads. You answer a few questions and get a score across 10 categories, plus what needs improving.
In short
- ✓A 0–100 score of how ready you are for ads
- ✓10 categories: website, tracking, offer, budget and more
- ✓Free, takes a few minutes, no account needed
- ✓It tells you exactly what to improve first
What it measures
It assesses the areas that decide whether your ads will work: website, tracking, offer, competition, budget, history, social proof and more.
Each category gets a sub-score, and at the end you have a clear picture of your strengths and weaknesses.
Why it matters
There's no point pouring money into ads if the foundation isn't ready. A low tracking score, for example, means you won't be able to optimise anything.
The score gives you a priority order: what to fix first so you don't burn budget.
📌 Concrete example
An online store gets a score of 54/100: good website, but weak tracking and an unclear offer. The conclusion: before running ads, set up conversions and clarify the value proposition.
Common mistakes
- ⚠️Starting ads with a low score, without fixing the basics first.
- ⚠️Ignoring weak categories because "it works well enough".
What to keep an eye on
- →The total score and any categories below 50
- →The priority recommendations at the end
How eFlo helps you
After Performance Score, eFlo turns your recommendations into concrete tasks and carries them out — from setting up tracking to launching campaigns.
Frequently asked questions
Is it free?
Yes, completely free and no account needed.
How long does it take?
A few minutes — you answer simple questions about your business.
Want to see how your business is doing?
eFlo turns concepts into tasks, reports and recommendations for your account.
Ți-a fost util acest ghid?