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Tracking & measurement
GA4, GTM, conversions and consent — the foundation without which ads just burn money.
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What a conversion is (and which conversions to measure)
A conversion is any valuable action you want a visitor to take: a sale, a completed form, a phone call, a booking. Without defined conversions, your marketing has no target.
Beginner3 min
Why you need tracking before you run ads
The most expensive mistake in marketing is to start running ads without tracking. It's like driving with your eyes closed and hoping you arrive.
Beginner3 min
What GA4 is and what you should measure
Google Analytics 4 (GA4) is full of numbers, and that scares a lot of people off. The good news: for a small business, only a handful of metrics truly matter.
Intermediate5 min
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